Nationwide is committed to maintaining its network of high street branches, as demonstrated by their long standing ad campaign.

This positive message was one the public affairs team wanted to communicate to members of parliament, including where they were the last branch standing, alongside a wealth of other information about the financial footprint of the business and its customers.

Nationwide is a business with a presence right across the UK. As such we have used Polimapper to create visualisations and profiles at Westminster parliamentary constituency level, as well as for the Senedd, Holyrood and Stormont.

Sophie Lomax is the lead policy and public affairs manager at Nationwide. She explains the importance of local level engagement and why they choose Polimapper.

Being able to engage with MPs at a local level has been essential in demonstrating both the size and reach of our customer base. Polimapper has made it much easier to present relevant data in a clear, impactful way, helping us showcase not only local-level insights but also the broader national picture.

Polimapper has significantly improved our preparation for stakeholder meetings and events. The platform allows us to efficiently gather and present relevant data, ensuring our internal and external briefings are well-informed and impactful. Having clear, constituency-level insights readily available makes our discussions more targeted and effective.